It brilliantly primes, preps, minimises the appearance of pores and helps to blur imperfections – leaving your skin looking flawless, refreshed and perfected, ready for the next step in your makeup routine. Blended with ultra-delicate champagne pearls, it gives your complexion a seriously dreamy luminosity and a demi-matte finish – allowing skin to glow-from-within, with a soft, ‘candlelit’ glow. Underglow Blurring Primer is available in one, universally-flattering shade. Y
Benefits
Underglow Blurring Primer instantly melts and blends all over, creating a flawless-looking canvas for your makeup.
Suggested use
After moisturising, use the ICONIC dropper to apply 2-3 drops of Underglow Blurring Primer all over the face – focusing on any areas that are often prone to excess shine. Use your fingertips (or your favourite ICONIC base brush) to blend the refreshing formula into your skin. Et voilà– skin is left blurred, radiant and perfected – ready for the rest of your glam routine.
Specification: ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz
Item Form
Gel
Color
Universal Shade
Skin Type
All
Recommended Uses For Product
Face
Material Type Free
Cruelty Free
13 reviews for ICONIC LONDON Underglow Blurring Primer | Blurs Imperfections and Gives Skin a Radiant Glow, Cruelty-Free, Vegan Makeup Universal Shade, 0.91 Fl oz
4.2out of 5
★★★★★
★★★★★
10
★★★★★
1
★★★★★
1
★★★★★
0
★★★★★
1
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★★★★★
Jane K Brown –
I have dry, sensitive, extremely reactive skin that recently thought it would be funny to be oily for literally no reason. YAY! Wore this with the matching skin tint and a professional makeup artist couldn’t stop raving about how “glowing” and “professional ” my skin looked. I was sold! Do yourself a favor: put the primer on by hand and make sure it’s fully absorbed before adding the skin tint with a makeup wedge, blending completely. Once the rest of your makeup is done, use the glow setting spray. I set my look at 6:30 am, got home for 9 pm and it still looked amazing! Im blown away and will definitely repurchase.
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★★★★★
Tristen Boyd –
I love it
Helpful(0)Unhelpful(0)You have already voted this
★★★★★
Jes-se –
I love it! I was so excited to get Iconic Underglow & I wasn’t disappointed. I don’t like wearing a lot of makeup so this is perfect. It definitely gives a nice healthy glow & blurs nicely without feeling greasy or heavy. I put it on this morning and decided I wanted a little more glow so I blended in more & it was perfect, lasting all day long without fading or sliding off in the Florida heat. I only added blush lip stain and mascara but it felt natural glowy & soft. The scent is nice & the glow is perfect like a model’s. The dropper doesn’t dispense well but I don’t care I love the product too much. This product is perfect to wear alone or as a nice under glow base prior to your foundation. Perfect for your wedding day, date night & even the beach. I’m so happy ai took the chance & got Ionic..so worth it..
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★★★★★
Kindle Customer –
This is one of my fav items. It’s not the all time best makeup primer ever as far as pure longevity, BUT it does help my makeup last long enough to get through my day. But it seems to give my skin a finish I love. Like I literally wear it instead of foundation sometimes. With just a little concealer, blush, and eye makeup. And it gives my skin this really pretty glow. I love it and use it over many other primers I owe for that reason. It seems to add a smooth glow. The name totally makes sense. The under glow you don’t know you don’t have. I can’t really describe it because it’s not like you really see it. It just seems to leave your skin looking better.
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★★★★★
Melissa –
This grew on me at first I was disappointed and thought it was blah and me be breaking me out. However, I changed my skin care up and my foundation and added this back into my routine during the winter. It gives subtle glow with added hydration. This is my second purchase and I use it under lumi matte foundation and dewy foundation or mixed with my foundation like a skin tint. I really like it as a primer. Acne safe, no glitter, no smell.
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★★★★★
Karolina Sz –
Just perfect. Its so smooth and easy to apply. It smell is lovely. Give a lovely subtle glow. Great value
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★★★★★
Jessica Taylor –
This primer is amazing! The ICONIC LONDON Underglow Blurring Primer smooths everything out instantly and gives my skin the prettiest soft-focus glow. It blurs pores, evens texture, and makes my makeup go on like a dream. I love that it’s cruelty-free and vegan, and the universal shade blends in perfectly. Lightweight, radiant, and long-lasting — absolutely a new staple in my routine!
Helpful(0)Unhelpful(0)You have already voted this
★★★★★
Tristen Boyd –
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I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy. It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh. Definitely one of my new favorite primers!
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★★★★★
Anna –
I recently tried the ICONIC LONDON Underglow Blurring Primer and was happily surprised by its texture. I anticipated it being somewhat watery, but it isn’t—rather, it blends effortlessly and feels wonderful beneath makeup. The universal shade suited my skin tone nicely, and it effectively blurs imperfections while providing a subtle radiant glow.
That being said, I’m rating it 3 stars primarily due to the packaging. I’m not keen on having to squeeze the product out like an eyedropper. While it’s not a dealbreaker, I personally would prefer a more user-friendly option—such as a push-top or pump applicator—for better control and less mess.
In summary, it’s a solid primer that performs well; I just wish the packaging method reflected the quality of the product.
Helpful(0)Unhelpful(0)You have already voted this
★★★★★
Amazon Customer –
I don’t have money to throw away I’m sending this back I recently purchased super goopy I think it’s called it’s a sunscreen number 40 $38 beautiful beautiful sheer gloss recommended by Niki larose she’s a makeup artist on YouTube check her out she makes recommendations for all kinds of drugstore items that’s why I looked at this she wasn’t impressed either as far as I can remember but anyway I used the sunscreen and then I used the L’Oreal hyaluronic over it those two items is all you need and maybe a finishing powder I used the Max Factor but I also recently purchased the finishing powder by L’Oreal this London stuff I don’t know I think it was crap personally I don’t have enough time to spend on something that doesn’t work and I don’t have enough money to spend on crap that doesn’t work either so that’s my take on it it gets one star only because it arrived in the mail I wouldn’t take it for free
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★★★★★
Jessica Taylor –
Love this primer. Feels great going on and love the shine. 45 YO user so good for mature skin.
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★★★★★
Karolina Sz –
Great product
Helpful(0)Unhelpful(0)You have already voted this
★★★★★
Tamara al shakaa –
Beautiful subtle glow on my fair skin. I prefer to use it on my no make up days than under foundation but I imagine it will also work really well.
Jane K Brown –
I have dry, sensitive, extremely reactive skin that recently thought it would be funny to be oily for literally no reason. YAY! Wore this with the matching skin tint and a professional makeup artist couldn’t stop raving about how “glowing” and “professional ” my skin looked. I was sold! Do yourself a favor: put the primer on by hand and make sure it’s fully absorbed before adding the skin tint with a makeup wedge, blending completely. Once the rest of your makeup is done, use the glow setting spray. I set my look at 6:30 am, got home for 9 pm and it still looked amazing! Im blown away and will definitely repurchase.
Tristen Boyd –
I love it
Jes-se –
I love it! I was so excited to get Iconic Underglow & I wasn’t disappointed. I don’t like wearing a lot of makeup so this is perfect. It definitely gives a nice healthy glow & blurs nicely without feeling greasy or heavy. I put it on this morning and decided I wanted a little more glow so I blended in more & it was perfect, lasting all day long without fading or sliding off in the Florida heat. I only added blush lip stain and mascara but it felt natural glowy & soft. The scent is nice & the glow is perfect like a model’s. The dropper doesn’t dispense well but I don’t care I love the product too much. This product is perfect to wear alone or as a nice under glow base prior to your foundation. Perfect for your wedding day, date night & even the beach. I’m so happy ai took the chance & got Ionic..so worth it..
Kindle Customer –
This is one of my fav items. It’s not the all time best makeup primer ever as far as pure longevity, BUT it does help my makeup last long enough to get through my day. But it seems to give my skin a finish I love. Like I literally wear it instead of foundation sometimes. With just a little concealer, blush, and eye makeup. And it gives my skin this really pretty glow. I love it and use it over many other primers I owe for that reason. It seems to add a smooth glow. The name totally makes sense. The under glow you don’t know you don’t have. I can’t really describe it because it’s not like you really see it. It just seems to leave your skin looking better.
Melissa –
This grew on me at first I was disappointed and thought it was blah and me be breaking me out. However, I changed my skin care up and my foundation and added this back into my routine during the winter. It gives subtle glow with added hydration. This is my second purchase and I use it under lumi matte foundation and dewy foundation or mixed with my foundation like a skin tint. I really like it as a primer. Acne safe, no glitter, no smell.
Karolina Sz –
Just perfect. Its so smooth and easy to apply. It smell is lovely. Give a lovely subtle glow. Great value
Jessica Taylor –
This primer is amazing! The ICONIC LONDON Underglow Blurring Primer smooths everything out instantly and gives my skin the prettiest soft-focus glow. It blurs pores, evens texture, and makes my makeup go on like a dream. I love that it’s cruelty-free and vegan, and the universal shade blends in perfectly. Lightweight, radiant, and long-lasting — absolutely a new staple in my routine!
Tristen Boyd –
The media could not be loaded.
I’ve been using the Iconic London Underglow Blurring Primer for the past month, and I’m absolutely loving it! It works beautifully with my combination skin — giving me a smooth, radiant base without feeling heavy or greasy.
It pairs perfectly with foundation too; my makeup glides on effortlessly and looks flawless all day. I’ve noticed that my makeup not only looks better but also stays put longer, which is such a win. Plus, there’s no peeling or patchiness at all — just a soft, blurred glow that makes my skin look healthy and fresh.
Definitely one of my new favorite primers!
Anna –
I recently tried the ICONIC LONDON Underglow Blurring Primer and was happily surprised by its texture. I anticipated it being somewhat watery, but it isn’t—rather, it blends effortlessly and feels wonderful beneath makeup. The universal shade suited my skin tone nicely, and it effectively blurs imperfections while providing a subtle radiant glow.
That being said, I’m rating it 3 stars primarily due to the packaging. I’m not keen on having to squeeze the product out like an eyedropper. While it’s not a dealbreaker, I personally would prefer a more user-friendly option—such as a push-top or pump applicator—for better control and less mess.
In summary, it’s a solid primer that performs well; I just wish the packaging method reflected the quality of the product.
Amazon Customer –
I don’t have money to throw away I’m sending this back I recently purchased super goopy I think it’s called it’s a sunscreen number 40 $38 beautiful beautiful sheer gloss recommended by Niki larose she’s a makeup artist on YouTube check her out she makes recommendations for all kinds of drugstore items that’s why I looked at this she wasn’t impressed either as far as I can remember but anyway I used the sunscreen and then I used the L’Oreal hyaluronic over it those two items is all you need and maybe a finishing powder I used the Max Factor but I also recently purchased the finishing powder by L’Oreal this London stuff I don’t know I think it was crap personally I don’t have enough time to spend on something that doesn’t work and I don’t have enough money to spend on crap that doesn’t work either so that’s my take on it it gets one star only because it arrived in the mail I wouldn’t take it for free
Jessica Taylor –
Love this primer. Feels great going on and love the shine. 45 YO user so good for mature skin.
Karolina Sz –
Great product
Tamara al shakaa –
Beautiful subtle glow on my fair skin. I prefer to use it on my no make up days than under foundation but I imagine it will also work really well.